Our team is your team.

Andy Van Fleet

Partner & UX Strategist

Kurt Vander Wiel

Partner & UX Strategist

Kait Bown

UX Researcher

Nick Bray

Director of UX Design

Kayla Byington

Director of UX Engagement

Riley Green

UX Visual Designer

Isaac Hackman

UX Designer

Kailie Hesner

UX Designer

Mark Iehl

Director of Operations

Matt Johnson

Senior UX Designer & Developer

Craig Miller

UX Visual Designer

Ben Rendall

Senior UX Designer

Andrew Sladky

Senior UX Designer

Luke Telecky

UX Visual Designer

Jason Thompson

Senior UX Designer

Core Values

What's important to us?

  • Ideas
  • Interaction
  • Inquisitive
  • Investment
  • Initiative
  • Ideas

    Ideas are paramount. Our affinity for innovation is a big reason why clients hire us to solve their UX challenges.

  • Interaction

    Helpful and honest communication—amongst ourselves and with clients—elevates quality of work. We strive to listen and contribute to conversations with gracious and humble attitudes.

  • Inquisitive

    We celebrate inquisitive minds because great UX design hinges on the understanding of people, industries, and ever-changing technology.

  • Investment

    Visual Logic invests in the best UX talent possible, continuous learning, healthy culture, and the Waterloo/Cedar Falls community.

  • Initiative

    Visual Logic takes the initiative to provide the best service, the best solutions, and the best user experiences possible through consultative relationships, forward thinking, and quality deliverables.