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Andy Van Fleet

Partner & UX Strategist

As the Managing Partner at Visual Logic, Andy has a passion for building businesses, cultures and user experiences. He believes creating a culture which fosters collaboration, creative freedom and honest interactions directly influences the quality of user experience solutions.

With over 20 years of experience in the UX field, he has worked on hundreds of solutions for customers in a variety of industries including: agriculture, military, commercial, financial, insurance and e-commerce. One of his most memorable projects was creating a touch-screen interface for an armored vehicle used to detect plastic IEDs.

A designer at heart, Andy is energized every time he opens Photoshop, Illustrator or his Faber-Castell colored pencil case. A family history of entrepreneurship drew him to start his own business in 2001, which became Visual Logic in 2011. The ability to think creatively and understand complex business challenges has helped him and his business partner grow Visual Logic to 15 people and land a spot on the prestigious Inc. 500 list.

When he’s not working, Andy loves to travel, exercise and spend time outdoors with his wife, Holly, and their two children, Mac and Bella. If Andy could be anywhere right now, he’d be on a deep-sea fishing boat.

  • Fact 1 Icon
    Was once on the longest commercial flight in history, from Newark to Singapore. Over 18 hours and 9,500 miles!
  • Fact 2 Icon
    Sometimes dreams in pixels if working in Photoshop for too long. Has actually awakened to solutions for unsolved challenges from the day before.
  • Fact 3 Icon
    Would spend hours and hours meticulously drawing futuristic cars as a kid.

Latest blog posts from Andy: