Producing powerful concepts that get to the root of the problem.

Great solutions rely on a deep understanding of human needs and desires.

We’ve learned that in any industry, people tend to think and act in similar ways.

With deep experience in a vast range of industries, Visual Logic knows how to uncover the human problem at the center of your business needs—then illuminate the pathway forward.

Here are a few of our specialties:



Obtaining insights through keen listening and watching behavior

Stakeholder Facilitation

Stakeholder Facilitation

Leading productive conversations with unbiased questions

Experience Mapping

Experience Mapping

Turning our findings into actionable, human-centered artifacts

Concept Modeling

Concept Modeling

Expressing complex ideas through visuals for common understanding

Workflows & UI concepts

Workflows & UI Concepts

Creating workflows and visual designs based on real user needs

Our user research uncovered a vision for a more unified dealer tool suite.

We set out to understand the needs of equipment dealers. Then we re-imagined their software to better meet those needs.

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Get to the "why" by putting Humans at the center.

To learn more, check out episode 2 of our podcast, Humans First!

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Relationships don't start with a contract.

From general UX questions to project inquires,
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