People buy experiences they believe in.

We're a UX & human-centered design agency that helps you stand out in a crowd.

It's a crowded marketplace—we'll help you build & launch with confidence.

Since 1988 we've been a trusted partner for leading companies—helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers will love. We'll help you stand out and capture your share of the market.

Making the world safer.

Visual Logic helped design a more usable and efficient missile defense system used by the U.S. government and their allies.

Read the case study

Creating an ecosystem to feed the world.

In order to feed billions, farmers have to do more with less. We helped them maximize their inputs (and dollars) by using data to analyze and improve yields.

Delivering care. Better.

When you’re sick, you shouldn’t have to fight for your care. We’re helping doctors decipher prescription coverage and deliver medications faster by reducing manual processes.

IBM John Deere Jack Henry & Associates US Army Feeding America Accenture VGM Group

Unlocking millions with an internal redesign.

Medical equipment supply companies are rarely seen as innovative, but this client is making bold moves by improving internal processes to add millions to their bottom line.

Reshaping the way we bank.

Digital banking has removed one the most important components of banking: people. We’re helping this client create a digital counter, where personal interactions are at the forefront.

Saving 5000 lives a year.

Prioritizing mission critical items and creating a more usable interface made soldiers feel safer—100% of those interviewed believed we increased their likelihood of survival.

Read the case study

We have a plan to help you succeed.

Our proven, human-centered design process will help you make confident, data-informed product decisions and lead to a superior user experience—so you'll be on your way to delivering competition-crushing products.

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We start with in-depth research, so we can thoroughly understand your users and your business goals.

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We go to the drawing board to create innovative solutions that are incredibly useful, intuitive, and beautiful.

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We test with real users and revise until we both feel confident it will stand out in a crowd.

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We work side-by-side with your dev teams to help you launch with success—we’re not the type to dine and dash.

We understand. No one likes
to feel like a little fish in a big pond.

We’re a results focused UX consulting firm. If you work with us, know you’ll get six things:

A team of UX experts

There is no B-team. We have a dedicated team of experienced researchers, designers, strategists, and developers—and we love what we do.

Increased customer retention

By focusing on UX, your customers will be 15% less likely to switch to a competitor.

The best form of marketing

A great user experience means your customers are 16% more likely to recommend you to their friends.

Accelerated success

UX focused companies have a 35% higher stock performance than the S&P 500 average.

Exactly what you pay for

We're obsessed with delivering quality work and won’t stop until you’re satisfied.

Happier people

UX eliminates frustrations. Your customers and employees will be thanking you.


Are we friends yet?

Let's Talk

Visual Logic has a way of stripping away all the visual noise and cutting experiences down to something that is elegant and simple to use.

Michael Novotny
Director, Software Engineering at Hy-Vee, Inc.

A poor experience may be costing you in more ways than one.

Why are our customer support costs so high?


Customers seem to need our tools—they tell us they do—so why do they keep choosing the competition?

- Lead Salesperson

Data shows that customers aren’t using half the features we deploy. Why?

- Your Best Developers

Why are my customers leaving?


Why does it take so long to train our employees? The cost is astronomical.


Why do priorities keep changing? This is destroying my budget.

- Project Manager

We hire talent and they’re gone a year later.

- Human Resources

Sound Familiar?

Invest in UX and you can see a
return of up to ten times in value.

Want to see increased customer retention? Want to turn your customers into passionate advocates for your product? Want to spend less time on support calls, writing help documentation, and hearing complaints? Are you ready to avoid releasing features that don't quite hit the mark? Do you want to make it easier for your product teams to succeed & enjoy their work?

Our UX design process makes all of this possible.

Four ways to improve your customer's experience.

Project-Based UX

Is your system not performing as you hoped, or are you ready to upgrade an outdated experience? We can help you beat the competition by using our proven, scientific method to gain you more customer love.

Build it Right

UX Subscription

Are you looking for an expert to help guide your less-experienced team? Or do you just need more hands to get the work done? We can provide a full-time employee to supplement your product design needs.

Ramp up Faster

UX Workshops

Are you a DIY-er looking to bring UX training to your company? We'll guide your team through an immersive workshop about all things UX, or if you’d rather hone in on a particular skill, we can do that too.

Build Smarter

Build a UX Team

Do you want to transform how your company approaches building products? We can work alongside you and guide you through the process of integrating human-centered design methods into your organization.

Transform your company