People buy experiences they believe in.

We're a UX strategy & product design agency that helps you stand out in a crowd.

It’s a crowded marketplace.

Have you lost confidence in your product’s ability to stand out? Are you worried about customer retention because of it? Companies that don’t have the knowledge or experience—or care about quality—shouldn’t be taking your share of the market.

We’ve helped companies like yours stand out in a crowd.

Since 1988 we've been designing stand out systems & user interfaces for leading companies. We've worked in complex domains like precision agriculture, healthcare, telematics, autonomous vehicles, and in the military & defense sector.

Protecting the world.

The world can be a scary place. We sleep better at night knowing we’re helping soldiers detect and destroy anything that seeks to do us harm.

Creating an ecosystem to feed the world.

In order to feed billions, farmers have to do more with less. We helped them maximize their inputs (and dollars) by using data to analyze and improve yields.

Delivering care. Better.

When you’re sick, you shouldn’t have to fight for your care. We’re helping doctors decipher prescription coverage and deliver medications faster by reducing manual processes.

IBM John Deere Jack Henry & Associates US Army Feeding America Accenture

Unlocking millions with an internal redesign.

Medical equipment supply companies are rarely seen as innovative, but this client is making bold moves by improving internal processes to add millions to their bottom line.

Reshaping the way we bank.

Digital banking has removed one the most important components of banking: people. We’re helping this client create a digital counter, where personal interactions are at the forefront.

Saving 5000 lives a year.

Prioritizing mission critical items and creating a more usable interface made soldiers feel safer—100% of those interviewed believed we increased their likelihood of survival.

Read the case study

We have a plan to help you succeed.

Our proven, human-centered design process will help you make confident, data-informed product decisions and lead to a superior user experience—so you'll be on your way to gaining that “big fish” status:

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We start with in-depth research, so we can thoroughly understand your users and your business goals.

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We go to the drawing board to create innovative solutions that are incredibly useful, intuitive, and beautiful.

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We test with real users and revise until we both feel confident it will stand out in a crowd.

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We work side-by-side with your dev teams to help you launch with success—we’re not the type to dine and dash.

Ready to be a big fish? Jump in with confidence.


We understand. No one likes
to feel like a little fish in a big pond.

We’re a results focused UX consulting firm. If you work with us, know you’ll get six things:

A team of UX experts

There is no B-team. We have a dedicated team of experienced researchers, designers, strategists, and developers.

Increased customer retention

Your customers are 15% less likely to switch to a competitor.

The best form of marketing

A great user experience means your customers are 16% more likely to recommend you to their friends.

Accelerated success

UX focused companies have a 35% higher stock performance than the S&P 500 average.

Exactly what you pay for

We're obsessed with delivering quality work and won’t stop until you’re satisfied.

Happier people

Your customers and employees will be thanking you.

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Are we friends yet?

Let's Talk

Visual Logic has a way of stripping away all the visual noise and cutting experiences down to something that is elegant and simple to use.

Michael Novotny // Senior Product Engineer

A poor experience may be costing you in more ways than one.

Invest in UX and you can see a return of up to ten times in value.

Why are our customer support costs so high?

- CFO

Customers seem to need our tools—they tell us they do—so why do they keep choosing the competition?

- Lead Salesperson

Data shows that customers aren’t using half the features we deploy. Why?

- Your Best Developers

Why are my customers leaving?

- CEO

Why does it take so long to train our employees? The cost is astronomical.

- COO

Why do priorities keep changing? This is destroying my budget.

- Project Manager

We hire talent and they’re gone a year later.

- Human Resources

Sound Familiar?

Start with a free half-day consultation.

We know these decisions aren’t made lightly, so we invite you to spend a half day with us working through your latest product challenge. It’s like taking a UX test drive.

Huge value. It's the best.

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Thanks, .

We're looking forward to speaking with you. We'll be in touch as soon as we can.

Three ways to improve your customer's experience.

Project-Based UX

Is your system not performing as you hoped, or are you ready to upgrade an outdated experience? We can help you beat the competition by using our proven, scientific method to gain you more customer love.

Build it Right

UX Subscription

Are you looking for an expert to help guide your less-experienced team? Or do you just need more hands to get the work done? We can provide a full-time employee to supplement your experience needs.

Grow Faster

UX Workshops

Are you a DIY-er looking to bring UX to your company? We can come to you (or you can escape to our office) for an immersive workshop about all things UX, or if you’d rather hone in on a particular skill, we can do that too.

Build Smarter