UX Success Story

Feeding America

UX design applied to the hunger relief service delivery ecosystem

Increasing Capacity to Give Back

Feeding America sought to increase the service capacity and participation of hunger relief agencies, allowing them to serve more individuals facing hunger.

We, in partnership with See What I Mean consulting, employed methods of defining a holistic vision of the entire service ecosystem.

The Team, Timeline, & Scope

Our team completed this project over the span of 2 years.

Kurt Vander Wiel

Kurt
Research Strategist

Megan Lehman

Megan
Research Designer

See What I Mean

See What I Mean
Research Partner

8 Food Bank Visits

50+ Hours of Interviews

45 Agency Visits

Deep diving into field research

We conducted extensive design research with all parties involved, from participants in the national office, food banks, hunger relief agencies, to people facing hunger. Our holistic approach to the ecosystem gave us insight into hidden capacity for growth.

Woah, that’s a lot of data!

Our research methods were largely participatory, facilitating co-creation and community involvement in gathering data to work towards a solution.

How do our findings add up?

In order to understand how to help hunger relief agencies, we had to develop an understanding of their needs, thoughts and feelings regarding increasing capacity. We communicated our complex findings to the client through approachable visualizations.

Feeding America personas

We really are very willing to expand and will do everything we can to help more people in need.

Feeding America Agency on willingness and capacity for growth

Better Together graphic
Catalyzing action

Catalyzing Action:
Better Together

We took these insights and utilized them to uncover opportunities for expanding capacity and increasing participation. Thus, we created the Better Together guide and workshops for Feeding America with the goal of building a unified service delivery network.

To build a unified network, all parties have to focus on:

  • 1 The way we work together
  • 2 The way we decide together
  • 3 The way we treat each together
Network development model diagram

Network Development Model

We created a methodology for the Feeding America network’s further usage in development and identified key players in the process.

We provided clarity and a new perception of the customer (and customer’s customer) for Feeding America, allowing us to create workshop materials for member organizations. They are now prepared to seek ways to engage customers and serve more people facing hunger.

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