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Desirable UX: The Power of Personality

Desirable UX: The Power of Personality

The desirability of a product can make or break consumer following. What makes a product desirable? I’d argue personality. Relatable....

3 Things to Look For in a UX Agency

3 Things to Look For in a UX Agency

Learn how to find a professional UX agency in a sea of marketing firms and design shops trying to cash...

Responsible Innovation: Safety in Product Design

Responsible Innovation: Safety in Product Design

As UX designers, it’s part of our job to make sure that the experiences we create are safe for people...

Make the Case for User Testing: 7 Excuses You’ll Hear, and How to Change Their Minds

Make the Case for User Testing: 7 Excuses You’ll Hear, and How to Change Their Minds

Customers are the driving force behind business strategy. It’s no longer enough to have a product that functions — there...

#BelongAnywhere: A UX Response to Airbnb's Initiative to Help Refugees

#BelongAnywhere: A UX Response to Airbnb's Initiative to Help Refugees

At the beginning of the week, Airbnb (self-described as the world's largest community-driven hospitality company) promoted an initiative to support...

Scientific Rigor and User Testing: How to Remain Unbiased in a World that Wants Results

Scientific Rigor and User Testing: How to Remain Unbiased in a World that Wants Results

A little while back, a study was published that examined the results of studies from cognitive and social psychology, revealing...

The iPhone 7 Leaves us Wondering: Is Apple Still a User-Centered Company?

The iPhone 7 Leaves us Wondering: Is Apple Still a User-Centered Company?

Every year, we’re hit with the latest and greatest announcements from Apple. As one of the most-watched presentations by tech...

UX on the Move: How Can I Optimize UX across platforms?

UX on the Move: How Can I Optimize UX across platforms?

From the moment you wake up to the minute you plug in your phone for the night, you’re surrounded by...

Does Customer Age Matter For My Product?

Does Customer Age Matter For My Product?

Age is a sensitive subject. It strikes chords and conjures preconceptions about a person’s worldview and, frankly, their capabilities. But...

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