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Mental Models: Mind the Gaps

Mental Models: Mind the Gaps

It goes without saying that most businesses realize success through customer growth and loyalty. Designing our products and services to...

Consulting is Hard: Why Getting Naked is the Best Policy

Consulting is Hard: Why Getting Naked is the Best Policy

As consultants, it's our job to speak up, be genuine, and own our mistakes.

Keep the ribs out of the bread basket: The importance of setting a clear team vision.

Keep the ribs out of the bread basket: The importance of setting a clear team vision.

Have you ever had a vision that seemed so abundantly clear that it didn’t even cross your mind that someone...

UX Tip: Improve Your Mobile Forms with Input Types

UX Tip: Improve Your Mobile Forms with Input Types

If you really want to create a good user experience, you need to pay attention to the small things. Those...

Conversational Content is King

Conversational Content is King

Customers are the driving force behind business strategy. It’s no longer enough to have a product that functions — there...

UX in Agriculture: What are we trying to do?

UX in Agriculture: What are we trying to do?

In farming, the precision agriculture ecosystem relies heavily on agronomic advisers, and software companies aren’t capitalizing on the existing gaps....

Shifting Our Focus Back to the User

Shifting Our Focus Back to the User

Focusing on these tangible items allows us to easily measure successes and failures, but are these really the best measurements...

Empathy is a muscle. Let's use it.

Empathy is a muscle. Let's use it.

In the end, I don’t really care what you call it: sympathy, empathy, compassion, love, understanding. I’m just calling on...

How We Stay Productive

How We Stay Productive

With a list of things to get done and what feels like not enough time to do them, we are...

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