Simplifying complex software with human-centered design.

Bee Line is the world’s leading manufacturer of computer laser wheel alignment, tire balancing and frame correction for heavy duty trucks and trailers.

Visual Logic's human-centered design process delivers results.

Bee Line had a problem that we see often, which is a great product idea, but they hadn't yet focused on user experience. Their new optical measurement technology needed to have an intuitive user interface with understandable data visualizations.

Our goal was to create a scientific, unbiased recommendation on how to build a system that made the complex frame alignment process simple and easy to understand.


Watch the video to see how our product design process helped Bee Line turn their innovative idea into reality.

We thought we had considered everything, but we had not considered the importance of user experience. So we sought assistance with Visual Logic, and the experience was beyond remarkable.

Michael Baxley // President at BeeLine

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Three ways to improve your customer's experience.

Project-Based UX

Is your system not performing as you hoped, or are you ready to upgrade an outdated experience? We can help you beat the competition by using our proven, scientific method to gain you more customer love.

Build it Right

UX Workshops

Are you a DIY-er looking to bring UX training to your company? We'll guide your team through an immersive workshop about all things UX, or if you’d rather hone in on a particular skill, we can do that too.

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Transform your Company

Do you want to transform how your company approaches building products? We'll guide you through the process of integrating human-centered design methods into your organization.

Build a UX Team